Prof. Ohjin Kwon, John Molson School of Business
- Assistant Professor, Marketing
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Biography
Education
Ph.D. University of Southern CaliforniaM.Sc. University of California, Los Angeles
Academic Position
Concordia UniversityAssistant Professor of Marketing 2010 -
Research Interests
Digital marketing, Demand prediction, Consumer search pattern recognitionSpatial models, Bayesian methods, Eye-tracking data
Courses Taught
[Doctoral] Consumer Research Methods
[MBA] Marketing Research and Analytics
[Undergraduate] Marketing Management, International Marketing Management
Refereed Publications
"The Informational Role of Product Trade-Ins for Pricing Durable Goods," with Anthony J.Dukes, S. Siddarth, and Jorge M. Silva-Risso. Journal of Industrial Economics. 2015.
"The (Dis)Advantage of Friendship on Information Search and Satisfaction," with Darlene Walsh, and Hakkyun Kim. Canadian Journal of Administrative Science. 2019.
"How Institutional and Ecological Forces Shape Career Profiles of Organizational Leaders," with Young-Chul Jeong and Huseyin Leblebici. Human Relations. 2020.
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