Student profile
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Iman Goodarzi
Specialization: Marketing
Co-supervisors: Michel Laroche and Michèle Paulin
Courses taught:
- Introduction to Marketing (MARK 201)
Research interests:
- Consumer behaviour, behavioural addiction, social media addiction, neuromarketing
Publications and conference presentations:
- Goodarzi, Iman. (2025, January 16). 'Could Australia’s social media ban for under-16s work in Canada?' [Editorial]. Montreal Gazette. https://www.montrealgazette.com/opinion/op-eds/article674569.html
- Habit Boosting or Busting: Service Providers’ Role in Customer Journeys, with Sharon Beatty, Jennifer Taylor, and Linda Alkire, 13th ServSig.
- Goodarzi, Iman. (2025, March 4). 'Le Squid Game des réseaux sociaux' [Editorial]. La Presse. https://www.lapresse.ca/dialogue/opinions/2025-03-04/le-squid-game-des-reseaux-sociaux.php#
See Iman Goodarzi's LinkedIn profile