Iman Goodarzi

Specialization: Marketing

Co-supervisors: Michel Laroche and Michèle Paulin

Courses taught:

• Introduction to Marketing (MARK 201)

Research interests:

• Consumer behaviour, behavioural addiction, social media addiction, neuromarketing

Publications and conference presentations:

Conferences

• Habit Boosting or Busting: Service Providers’ Role in Customer Journeys, with Sharon Beatty, Jennifer Taylor, and Linda Alkire, 13th ServSig.

---

See Iman Goodarzi's LinkedIn profile