Student profile
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Leila Yousefi
Specialization: Marketing
Thesis supervisor: Tieshan Li
Thesis title: Uncovering the Personality of Human Brands Through Deep Learning
Research interests: Human brands
Academic degrees:
- MBA
- BSc in Electrical Engineering
Courses taught:
- Mark 201: Introduction to Marketing
- BCS 212: Electronic Commerce
Publications and conference presentations:
- Accepted for ACR 2023 & Marketing Science Conference 2024