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Concordia University Concordia celebrates 50 years!
Concordia University Concordia celebrates 50 years!

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Student profile

Sabrina Castonguay

Sabrina Castonguay
Faculty

John Molson School of Business

Program

PhD in Business Administration

Specialization: Marketing

Thesis supervisor: Bianca Grohmann
Thesis title: TBD

Research interests: Branding, Brand Networks, Sports Marketing

Academic degrees:

  • Bachelor of Commerce (BComm)

Publications and conference presentations:

  • Castonguay, S., & Lowes, M. (2023). Situational Crisis Communication Theory and the National Football League: A Case Study of the NFL’s Response Strategies to Its Concussion Crisis. International Journal of Sport Communication, 15(4), 366-376. https://doi.org/10.1123/ijsc.2022-0075
 
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