JMSB wins gold at Global Business Case Competition

Undergraduate students Francis-Carl Belanger, Marie-Philipe Boucher, Ludovic Jacques and Valentine Vaillant represented Concordia University’s John Molson School of Business at the fifteenth edition of the Global Business Case Competition, hosted by the University of Washington in Seattle and brought home the gold.

The high-level research competition was held between April 8 and 13. Teams were given 48 hours to prepare their recommendations and then had 15 minutes to make their presentation. 15 minutes of questions and answers followed. The case was focused on Frog’s Leap Winery in Napa Valley’s wishes to increase sales while still remaining a small winery, to become more sustainable and to assure itself of a viable succession plan.

Teams were asked to recommend the winery’s next sustainable initiative, to identify two promising markets outside the US and to develop marketing plans for those markets. The judges found that the team from JMSB provided the most comprehensive set of solutions.

The other finalists were (in alpha order):

• National University of Singapore
• University of Arizona
• University of Hong Kong

The John Molson Competition Committee (JMCC) extends its thanks to coaches Nora Baronian and Cedrin Law for the exceptional job they did training the team.

The JMCC would also like to thank Head Coach and Advisor to the Competition Program, Mark Haber for his support and dedication.

The Committee extends its deepest gratitude to exclusive title partner Pfizer Canada for their support and encouragement of the case competition program.

For more information about the competition, please contact the John Molson Competition Committee at info@jmcconline.ca .