The Academy of Marketing Science Foundation is an international, scholarly, professional organization, dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world.
A Fellow of the Royal Society of Canada, the American Psychological Association, the Society for Marketing Advances, the Academy of Marketing Science, and a Concordia Research Fellow, Laroche has received several research and service awards over the years, including the Hans B. Thorelli Award in 2016, which is awarded by the Editorial Board of the Journal of International Marketing.
Laroche’s main research interests are in the areas of communication, consumer behaviour modelling, culture, neuromarketing. retail, Internet and services marketing.