JMSB wins gold at Happening Marketing 2014

Concordia University’s John Molson School of Business (JMSB) won gold at the 2014 Happening Marketing Case Competition. It was held this year at Université Laval between March 21 and 23. The annual event attracts almost 500 students and volunteers.

The JMSB delegation earned first-place due to the total number of points accumulated by its constituent teams. “This was a perfect demonstration of how every point matters,” says Head Coach and Advisor to the Competition Program, Mark Haber. “I want to thank all of the teams and their coaches for their outstanding work.”

Finishing in second and third place respectively were ESG UQAM and Université Laval.

The three podium-reaching teams were:

Gold

• Sport “Pur Instinct”
  Magali Boivin-Calot, Terrence Dobson, Michael Hopmeyer, Tim Maag, Alvy Mizelle, Colleen Williamson, Lauren Wilson with coach Zak Lupu

Silver

• Business to Business
  Jessica Colatosti, Anthony Esposito, Gregory Rocha with coaches Peter Dedicik, Kyle Britton and Agnes Katsouros
  

Bronze

• Social
  Olivier Brasseur, Alexander Habib, Gabriela Oliveira, Olivia Szczerbickyj with coaches Frederique Dufort-Plante and Valerie Lemaire

A fourth-place finish in every other category contributed to the delegation’s victory.

The other teams were:

• Quiz
  Ryan Amsden, Xavier Freeman, Demitra Stappas with coaches Juliya Regy and Gregory Synanidis
• Surprise Case
  Shawn Grenier, Jordan Lennen, Stephanie Ann Sbrissa with coaches J.S. Belanger and Stephanie Laurin
• Marketing Strategy
  Miyoko Fulleringer, Jordan Lennen, John Michael Minon with coach Peter Elenakis
• Integrated Marketing Communications (IMC)
  Nicolas Joly, Alessa Leblanc, Salar Molaei with coaches Harold Simpkins and Annabel Egan
• Relationship Marketing
• Michael Nimmo, Stephanie Ann Sbrissa, Jennifer Sewell with coach Annabel Eagan
• International Marketing
  Maria Camilla Rodriguez Estrada, Shawn Grenier, Aimee Thompson with coaches Peter Dehais and Amanda Akman
  

The John Molson Competition Committee would like to acknowledge the work of all the teams and coaches, as well as Coordinator Anna Vinitskaia and Ambassadors and Volunteers Rose-Lyne Boghos, Alexandra English, Miriam Feltham-Lauzon, Kevin Libman and Cassandra Syms.

The JMCC thanks Mark Haber for his commitment and his contribution to the program.

The Committee would like to extend its deepest gratitude to Exclusive Title Partner PepsiCo Foods Canada, Premier Partners Pfizer Canada, Maxi and Power Corporation of Canada, Database Sponsor PODIO, and Associate Partner Canderel for their support and encouragement of the case competition program.

For more information about the competition, please contact the John Molson Competition Committee at info@jmcconline.ca.