Marketing faculty's publications in 2022

Publications in 2022 (alphabetical order)

Dolbec, Pierre-Yann, Rodrigo B. Castilhos, Marcelo J. Fonseca, and Guilherme Trez. (2022). EXPRESS: How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study on Brazilian Religious Schools. Journal of Marketing Research.

Dolbec, Pierre-Yann, Zeynep Arsel, and Aya Aboelenien. (2022). EXPRESS: A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets. Journal of Marketing.

Kim, Youngju, SunAh Kim, and Neeraj Arora. (2022) GMO Labeling Policy and Consumer Choice. Journal of Marketing.

Li, Rong, Michel Laroche, Marie-Odile Richard, and Xinyu Cui. (2022) More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity. Journal of Retailing and Consumer Services.

Laroche, Michel, Rong Li, Marie-Odile Richard, and Mi Zhou. (2022) An investigation into online atmospherics: The effect of animated images on emotions, cognition, and purchase intentions. Journal of Retailing and Consumer Services.

Cleveland, Mark, Michel Laroche, and Nicolas Papadopoulos. (2022) Global Consumer culture and national identity as drivers of materialism: An international study of convergence and divergence. International Marketing Review.