P.K. Subban’s $72-million deal
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Posted on August 6, 2014
P.K. Subban’s $72-million deal
The Montreal Canadiens finally reached a long-term deal with P.K. Subban, who will earn $72 million over the next eight years — the longest and most lucrative contract in the franchise’s history. What made Canadiens general manager Marc Bergevin seal the deal? Sports marketing expert, Bruno Delorme can weigh in on the importance of Subban for the Habs.
Bruno Delorme – Instructor, Department of Marketing
bruno.delorme@videotron.ca
Interviews in both English and French