NASCAR and Tony Stewart
Ask our Experts
Posted on August 13, 2014
NASCAR and Tony Stewart
On Saturday, August 9, sprint car driver, Kevin Ward Jr., was struck was killed after an on-track incident with NASCAR champion, Tony Stewart. In a sport that relies so heavily on sponsorship and personalities – how does Ward’s death impact not only the NASCAR brand, but Stewart’s personal brand as an athlete? Bruno Delorme, instructor in the Department of Marketing, can share his expertise on sports marketing.
Bruno Delorme, instructor – Department of Marketing
bruno.delorme@videotron.ca
Interviews in both English and French