Urban Outfitters and Kent State t-shirt

Urban Outfitters and Kent State t-shirt

Urban Outfitters has apologized for selling a fake-vintage Kent State University shirt that appeared to have blood spattered on it, reminding many of the shooting of the unarmed college students by the Ohio National Guard in 1970. As a fashion marketer, Zeynep Arsel, can weigh in on what this might mean for Urban Outfitters as a brand.

Zeynep Arsel - Associate professor, Department of marketing
514-848-2424, ext. 2956
zarsel@jmsb.concordia.ca
Iterviews in English only
Follow on Twitter @zeyneparsel