Embracing sustainability good for the bottom line; Businesses will emerge more resilient

This article was originally published in The Gazette.

As we mark World Sustainability Day on Oct. 26, it's time for businesses and organizations to rethink their role in creating a sustainable future.

Sustainability isn't just a buzzword - it's about balancing environmental, social and financial goals to build lasting success. My research as a PhD candidate in information systems engineering focuses on how businesses can use sustainability frameworks - structured tools that guide better decision-making - to make a real impact.

These frameworks help organizations track progress, identify gaps and align their efforts with meaningful goals. A big part of this involves choosing the right things to measure - known as indicators - and understanding how these efforts are connected. When done correctly, sustainability strategies can drive both positive change and long-term value.

Indicators are like signposts that tell organizations where they stand and where they need to go. They can track environmental efforts, such as energy efficiency, social goals like workplace diversity, or financial outcomes.

But not every organization needs to focus on the same indicators. For instance, a food company might prioritize water conservation, while a tech company focuses on reducing electronic waste. A transportation system company such as the Société de transport de Montréal might focus on indicators related to reducing greenhouse gas emissions, increasing energy efficiency and improving public accessibility.

The key is to figure out which indicators matter most for your business model. Without that focus, businesses risk pouring time and resources into areas that don't deliver real benefits. Having a clear understanding of which indicators deserve priority ensures that every effort has purpose and impact.

One of the biggest mistakes businesses make is treating sustainability efforts as separate projects when, in reality, everything is connected. For example, shifting to renewable energy doesn't just lower emissions - it can also protect businesses from rising energy costs. Similarly, investing in employee well-being can boost productivity, which strengthens the company's bottom line.

Understanding these connections allows businesses to unlock opportunities that benefit multiple areas. Organizations that take this big-picture approach are more adaptable and prepared to handle future challenges, whether they come from new regulations, market changes or shifting consumer demands.

In today's world, sustainability isn't just the right thing to do - it's a business necessity. Companies that embrace sustainability frameworks gain key advantages, such as: Reduced risk: Spotting potential problems early, like supply chain disruptions. Regulatory readiness: Staying ahead of evolving regulations on carbon emissions and social responsibility. Stronger brand reputation: Earning trust from consumers by being transparent. Room for innovation: Creating new products and services that meet the growing demand for sustainable solutions.

However, using a sustainability framework requires commitment across the board. Leaders need to champion the effort, and companies must invest in tracking and analyzing data to ensure they're on the right path. Businesses that take this seriously will emerge stronger, more resilient and better prepared for the future.

World Sustainability Day serves as a reminder for businesses and organizations to move beyond surface-level gestures. The world needs companies that are willing to dig deep, rethink their operations and commit to sustainable practices that create real value.

Whether it's cutting emissions, reducing waste, adopting renewable energy or building fairer supply chains, every action counts. Business leaders can start small if necessary, but they should think big - and aim for strategies that will deliver both profit and positive change.

The future belongs to businesses that act today, not just to survive, but to thrive in a rapidly changing world. Sustainability isn't just about saving the planet - it's about building better businesses, stronger communities and a brighter future for everyone. Sarah Farahdel is a public scholar and PhD candidate in the department of information systems engineering at Concordia University, specializing in sustainability frameworks. She has acquired nearly 10 years of industry experience across various sectors.