New ad campaign set to premiere
Concordia’s latest marketing campaign rolls out this week – by October 1 until end of March – on buses across Quebec as well as all of Canada’s major cities. It will also be featured in Montreal metros and commuter trains.
The third year of the “Small Planet - Big Thinking” campaign continues to focus on the concrete accomplishments of students, faculty and staff through multi-coloured signs that trumpet Concordia’s excellence. The ads highlight innovative research, teaching, exceptional student engagement and the university’s extraordinary connections with the broader community.
Among the achievements commuters will read about in cities such as Toronto, Vancouver and Halifax are how the Obama administration produced new policy in response to a document, Mobilizing the Will to Intervene, from the Montreal Institute For Genocide and Human Rights Studies at Concordia; the smart textile creations of Wearable Absence; leadership in solar research from the Faculty of Engineering and Computer Science and the winning performance of John Molson School of Business students in portfolio management.
Sami Antaki, Executive Director of University Communications Services, is proud of the campaign’s demonstrated impact to date.
“Our goal is to support all the work accomplished by our faculty, staff and students. This campaign is designed to enhance our reputation as an engaged university with exceptional teaching and research,” says Antaki.
“At last month’s presentation to the Parliamentary Committee on Culture and Education in Quebec City, members of the National Assembly spoke knowledgeably about Concordia’s accomplishments,” Antaki adds. “This is partly due to the efforts we’ve made in getting our messages out. Our latest campaign allows us to highlight how expertise in our four faculties is continuing to help find solutions to the world’s problems.”
The campaign has likely also contributed to the rise in the number of applications to undergraduate and graduate programs over the last two years.
This year’s campaign features an innovative component: the QR symbol which allows smart phone users to simply point their devices and, with one quick click, land on Concordia’s online news site, now.
Read more about the ad campaign in an upcoming edition of the Concordia Journal.
On the Web:
- Concordia Marketing Communications