Concordia’s most-watched video of 2019 wins a national award

The following Concordians helped shape the project:

• Melodie Le Siege, BA 10, a social media and multimedia producer for University Advancement, was project lead, researcher, editor and producer.
• Aphrodite Salas, MA 99, a professor in the Department of Journalism and veteran broadcaster, lent her voice to narrate the video.
• Sylvain-Jacques Desjardins, BA 97, director of communications for University Advancement, developed the concept, wrote the script and served as executive producer.
• Sal Barrera, BA 92, a video, multimedia producer and motion graphics designer at University Communications Services, recorded in-studio narration and provided technical support.
• Trevor Browne, a multimedia producer for University Advancement, created the video’s closing photo mosaic and helped source images.

The video was played before 36,000 people, over six months at 150 live events, including spring and fall convocations.

Of the 186 videos released on the university’s YouTube Channel in 2019, “Concordians: take pride in your alma mater” was the most viewed. As of December 31, 2019, the video had garnered 7,000 YouTube views and over 18,000 Facebook views.

“Our video explores what it means to be a Concordian and it unpacks several emotions,” says Desjardins. “At events where the video was shown, some viewers were brought to tears and that was very moving.

“Melodie, Aphrodite, Trevor and Sal really delivered. Winning a 2020 CCAE Prix d’Excellence is great recognition for a project that was a labour of love for each of us.”