Concordia’s CJLO 1690 AM raised more than $7,000 through their annual fundraiser, smashing their goal.
DJs, radio staff and volunteers led the annual online campaign last fall through Instagram and Facebook. Radio hosts personally engaged donors with incentives like customized playlists.
“Broadcasters used social media to speak to the community from their homes — and got the community to share and spread the message,” says Brian Joseph, BA (comm. studies) 07, who serves as vice-president and community representative for the Concordia Student Broadcasting Corporation, the board that oversees CJLO.
For the first time, CJLO teamed up with Concordia’s crowdfunding platform FundOne, expanding their reach and enabling donors to receive tax receipts.