When Maya Sheikh Alsouk, a native of Syria who lived in Qatar, started to explore the Canadian job market in 2011, she had a bachelor’s degree in business administration and more than a decade of work experience. But because her education and employment history were limited to Doha, she struggled to find work.
“Employers wanted to see Canadian experience,” she says. “And I was like, ‘Well, if you don’t hire me, I’ll never get any!’”
Today, Sheikh Alsouk’s role at VIA Rail is to remove barriers that exclude people who can make valuable contributions to the organization.
“At VIA, we don’t look at experience from abroad as a weakness. Rather, it’s a strength,” she says. “Because people are bringing different mindsets and experiences to their work, and there’s a creativity that comes with that.”
Sheikh Alsouk is implementing a three-year strategy to increase employees’ understanding of diversity, equity and inclusion (DEI) principles — through both formal training and day-to-day conversations — and embed them into the company’s practices and culture. This includes recruiting a network of ambassadors — 45 employees across the company who volunteered to advocate for DEI.
“It’s humbling that they’re doing this on their own time because they believe in it,” says Sheikh Alsouk. “They know the value it brings to their workplace is priceless.”
As just one example of a DEI-informed practice, the talent acquisition team doesn’t question applicants about gaps in their resumés. “There are a lot of good reasons for taking time off,” Sheikh Alsouk remarks. “Someone might have had a child, or maybe they needed to prioritize their physical or mental health.”
When it comes to the latter in particular, companies need to walk the walk, she adds. “We keep talking about mental health, but we need to normalize it when it comes to recruitment, and not punish people for taking care of it.”
VIA Rail’s diversity efforts also focus on increasing representation among four designated groups, namely women, people with disabilities, visible minorities and members of Indigenous communities.
“When it comes to inclusion, you have to make sure they feel valued for their skills and competencies and any differences they might bring,” Sheikh Alsouk adds.
Her own competencies include an understanding of adult learning that she gained by studying educational technology at Concordia.
“It’s one thing for me to understand the theory of diversity, equity and inclusion, but if it weren’t for my master’s degree, I wouldn’t necessarily be equipped to relay it to the employees and leaders,” says Sheikh Alsouk.
“Embedding a culture into an organization means teaching people how to adopt a new mindset. You have to teach what equity means, how to tackle it and so on. I regularly tap into what I learned at Concordia.”
Sheikh Alsouk also credits her MA with finally helping her gain Canadian work experience. Her program included an internship at Bombardier, which turned into a permanent job as an operational performance improvement analyst.
“Concordia opened the door to everything I’ve been able to do since,” she remarks. “The university has a very special place in my heart.”