Some of Gasher’s work was sometimes mundane — making coffee, doing administrative tasks — but she was also reading scripts, providing script coverage, and taking notes in meetings with executives talking about movies all day. It gave her the same thrill as her Concordia radio newsroom, running around wrangling different pieces with collaborators.
“You’ve got to send this distributor this script, find out how much this comparable movie made in the Middle East last year for this particular buyer. It just felt very rushed, and I love being in a rush.”
It went so well, Double Dutch hired her for two additional internships, at the Toronto International Film Festival (TIFF) and at American Film Market in Los Angeles, and then in a full-time coordinator role in Toronto when she graduated. Gasher quickly grew from assisting to selling to distributors, most notably in the notoriously difficult French-language market because of her French fluency. Her skills attracted the attention of Oscar-winning, Los Angeles-based production and distribution company Voltage Pictures, which was a dream, since they produced many of the movies she watched in theatres growing up, including The Hurt Locker, Dallas Buyers Club, I Feel Pretty and Wind River.
Although she joined the company during the COVID-19 pandemic in 2020, nothing slowed her growth. In a sales role, Gasher developed more relationships with international distributors along with an understanding of what movies would work in one market and not another, based on factors such as a country’s cultural norms or political context. It wasn’t long before she realized she didn’t just want to sell, she wanted to have a say in the movies she was selling.
Gasher found her next opportunity at the independent film distribution group Gravitas Ventures, known for the likes of The Mole Agent, an Oscar-nominated documentary, and the romantic drama Our Friend. She joined in late 2022 to co-head acquisitions and launch an international department.
She’s also leading the company into its next phase: production, which will enable her to influence films from their inception. “The goal is to be a vertically integrated company, producing and then distributing and licensing the films, which makes most financial sense and also allows the most creative control,” Gasher says, once again feeding off the thrill of a rush. “Gravitas has to remind me to slow down and take a breath sometimes.”