It turns out this had been going on for more than 10 years. Local artists and booksellers, well-known figures, Columbia University students—colorful people from a cross-section of society—came together for a simple game of chess on a street corner.
Spurred on by the crowd’s enthusiasm, Russ began exploring ways of expanding this interest in chess. By late 2007, he had a logo, t-shirts, and a couple of tournaments organized.
"At that time, I wasn't sure where this idea was going to go," he recalls. The vision expanded when he met with his mentor. Russ then created a business plan and as the finance markets were sinking, a lot of talent was available. “I found a web developer, instructors, and an accountant on Craigslist and went for it," says the 25-year-old.