New light on strategic communications

The centre’s mandate is to strengthen exchanges between scholars in marketing and strategic communications and industry to better understand the role of communications in business. The eponymous centre will pay homage to Luc Beauregard, a pioneer in the field of strategic communications and committed volunteer.

Centre to support students and research

The Luc Beauregard Centre of Excellence in Communications Research will support students and research in distinct ways.

Research funds will be awarded to professors following a rigorous and competitive process. Two Luc Beauregard doctoral fellowships will be awarded annually to researchers who wish to deepen their understanding of strategic communications.

In addition, the Luc Beauregard Speaker Series will foster exchanges between academics, researchers and practitioners in strategic communications. The Speaker Series, to be held every two years, will provide access to eminent experts who will share their knowledge with faculty members, students and the general public.

Director and advisory board

The centre’s director, Jordan L. LeBel, will oversee research and other core activities. Dr. LeBel is a graduate of both Cornell and McGill University. He joined Concordia’s Department of Marketing in 2000 as an Associate Professor and is the recipient of JMSB’s 2005 and 2010 best teacher award.

The Luc Beauregard Centre of Excellence in Communications Research will also benefit from an advisory board. Board members will provide direction on policy and major activities and will be appointed for two years. In addition, the centre will publish an annual report on its research and pedagogical activities.

“We are grateful for this gift initiated by NATIONAL Public Relations and are proud to play a prominent role in the expansion of knowledge in strategic communications research,” says Marie Claire Morin, Concordia Vice-President, Advancement and Alumni Relations.