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New life for unloved art

Concordia student group fundraiser transforms discarded artworks
March 4, 2013
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By Louise Morgan


When I saw an ad for ugly, unloved paintings on Craigslist, I was intrigued. I soon found myself spending a Saturday afternoon cutting up bits of magazines, applying paint and glue to canvas, giving new life to a discarded piece of art.

Concordia’s 2110 Centre for Gender Advocacy art fundraiser — called Rethink, Rework, Reinvent — invited volunteer artists to transform discarded tableaux into new pieces for an art show and sale that evening.

volunteer artists
Concordia student Charline Fallu (left) and Sophia Starosta, both volunteer artists at work | All photos: Concordia University

What a great idea, I thought. It was 2110 Centre intern Jay Bossé’s initiative. Now a fine arts student at Concordia, she had participated in a similar event in her native Ottawa hosted by a visiting artist from Berlin.

The 2110 Centre, named after its Mackay Street address, promotes gender equality and empowerment, particularly to marginalised communities.

When I arrived, a handful of artists, all women and mostly Concordia students, were already hard at work.

Intimidated by the large canvases that lined the wall waiting to be transformed, I picked up a small one with a few black and red blobs of paint, obviously an unfinished work.

I looked around to see what the others were up to and was impressed by what I saw.

Portrait transformed by Jay Bossé
Portrait transformed by Jay Bossé

The framed classical portrait of a serious young girl holding a rabbit was morphing into a vibrant, modern one. Her dull dress was now Barbie pink, her eyes shadowed in thick pastel paint, her muddy rabbit turned snowy white — even her nails were given an updated look, purple with silver tips. What a transformation!

Returning to my canvas, I stayed with the red and black theme and added paint, marker, a magazine cut-out of artist Frieda Kahlo — well ok, it was actress Salma Hayek posing as Kahlo — and sliced up bits of text from what I’d been reading on the metro heading over. Last step was a dusting of gold glitter.  

While I can’t say I have any particular talent with a paintbrush, I really enjoyed getting wrapped up in my creation and was happy to know that my piece generated a small donation to help the student group.

Bossé likened working on top of other artworks to rewriting art history, which has traditionally left women out, and viewing social constructions through another eye — much the way the 2110 Centre does.

Transformed canvas produced by Louise Morgan
Canvas transformed by Louise Morgan

Serving Concordia and the wider community, the centre offers peer support and advocacy and resources for reproductive and trans health. It has also been campaigning for indigenous women’s rights and for the creation of a sexual assault centre at the university.

Fellow participant Sophia Starosta doesn’t consider herself to be an artist, but was more than happy to help the centre. A Brazil native who moved to Montreal a couple of months ago, she compared the centre to her family away from home. She looks to the centre for emotional support and to use its library services.

Members of the Concordia and local communities filled the space for the evening show and sale, where the Reproductive Justice League choir provided live music as art lovers mingled and made their selections.

Related links:
2110 Centre for Gender Advocacy
Concordia Faculty of Fine Arts



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