"Why are we not sustainable," he wondered,
pointing out that 30 years ago, carbon in the Earth's atmosphere was measured at a level of 387.
Today, he continued, despite exposure to information, co2 levels have surpassed 400.
Shrivastava said academic research has proven insufficient when it comes to amending behavior.
"It changes our heads, but it doesn't change our hearts."
Successful public art programs includeNew York's High Line park an exhibit in Times Square made from garbage bins, said Shrivastava. He then detailed his team's project: Arts and Sustainable Enterprise.
A collaboration between seven universities in Montreal and France, this project is based on the principle that "art has something to contribute" towards sustainable behavior.
Concordia President Alan Shepard and déléguée générale du Québec à New York, Dominique Poirier | Photo credit: Simona Rabinovitch
Paul Shrivastava, director of David O'Brien Centre for Sustainable Enterprise at the John Molson School of Business | Photo credit: Simona Rabinovitch
Paolo Pazzia, Ana Kilambi, Russ Makofsky (chapter co-president), Rochelle Rego, Jill Smith, Raymond Jolicoeur | Photo credit: Simona Rabinovitch