He made a point of contributing complimentary kegs of beer to local groups for musical events and vernissages, including student initiatives at Concordia.
“I think the relationships we build with artists are always repaid. What I did was fun and generous, but there was also an objective,” says McAuslan. “It’s synergistic relationship, where each helps to build awareness of the other’s brand.”
McAuslan’s face lights up as he talks about the rich industrial heritage and the earlier occupants of the neighbourhoods that border the Lachine Canal. Condo buildings and recreational facilities now modify the landscape, as young professionals inhabit the surrounding area.
“There were 30,000 workers making a living locally around this area. Scott’s work really brings that history to the fore and also brings out what we have today,” says McAuslan.
A graduate of Sir George Williams University, one of Concordia’s founding institutions, McAuslan served as president of the Concordia University Alumni Association (CUAA) from 2000 to 2002.
In 2004, he received an Award of Distinction from Concordia’s John Molson School of Business, and in 2009, was named Alumnus of the Year by the CUAA. In 2014, he was named one of the university’s Great Concordians in recognition for his lasting contributions to Concordia and society.