Christophe Truong in the reception area of his Air Canada offices in Montreal in 2017. | Photo courtesy: Christophe Truong
Christophe Truong, seated in the centre, and his Kenneth Woods Portfolio Management Program classmates in 2010. | Photo courtesy: The Kenneth Woods Portfolio Management Program
His biggest achievement came when he led Air Canada’s first-ever secondary sale of an energy company during the recent oil crisis that saw global prices plummet. A secondary sale is the sale of private or restricted portfolio-company holdings to other investors.
“When we saw the first signs of the oil crisis appear, we made the executive decision to sell that investment, which was challenging because it was a private equity energy investment — meaning that it was very illiquid,” Truong says.
Illiquid assets can’t easily be sold or exchanged for cash without a substantial loss in value, making them difficult to sell. The process can be long and tedious.
Remarkably, Truong and his team found a buyer without the company or pension fund taking a financial hit. And they did it by calling individual potential buyers and pitching the sale.
“I was able to find a creative way to sell the asset so that the buyer would be enticed to do a transaction without us taking any loss,” he says. “So we did not take any loss in a sector that was basically a bloodbath.”
Creative solutions like these are a big part of the reason Air Canada’s pension fund was able to go from a nearly $4 billion deficit in 2011 to boasting a surplus of almost $2 billion today.
Perseverance and education
Success wasn’t handed to him. In fact, Truong almost didn’t get into university.
“In high school I didn’t really know what I was doing, I was kind of lost and my grades were kind of bad,” Truong admits. “I applied to HEC Montréal, I applied to McGill and I applied to Concordia, and all three schools rejected my application.”
Disappointed yet determined, Truong wrote a letter to Concordia’s admission office pleading his case — and it succeeded.
“That’s why I say hard work is important — but I was also fortunate because Concordia gave me a chance,” he says. “To Hannah Yao in the admissions office, I owe her a lot.”
Truong quickly distinguished himself at Concordia’s John Molson School of Business (JMSB). He was one of a small group chosen for the Kenneth Woods Portfolio Management Program, where he learned to manage a real-money portfolio. The program was launched in 2000 to provide top students with hands-on experience managing a real money portfolio. It is currently valued at more than $2.5 million.
“The Kenneth Woods Portfolio Management Program really puts you in those shoes right away,” says Truong. “What I do today is not that different to some extent to what we did in the Kenneth Woods Program. It allows you to get hands-on experience and exposes you with people who might be your next employers, which was the case for me.”
Truong adds that his entire JMSB experience provided a solid foundation for his career. “JMSB has a terrific curriculum and terrific content, and really gives you the basis of business and finance.”
He also credits Abraham Brodt, the Kenneth Woods Portfolio Management Program director at the time and now professor emeritus, for supporting him and getting him moving in the right direction.
Truong says he wants to keep developing in his current position, while eventually rising to higher levels of management where he can focus on the pension fund’s big-picture goals.
“I want to be closer to higher-level thinking, doing work that I know will be instrumental,” he says. “I love Air Canada and I love the people I work with.”