Santaguida credits his Concordia experience as having an effect on his view of the world that led him to start CareAxis.
His engineering degree made him “very passionate” about understanding how complex systems like health care work and his MBA had a lasting influence.
While taking his MBA, Santaguida took a Marketing Management course given by Bryan Barbieri that taught the importance of delighting customers. “It’s a simple but incredibly powerful concept. It should permeate everything that we do as entrepreneurs. Unfortunately, our health-care system often fails in this regard.”
However, CareAxis can truly delight patients by helping them manage their back pain without having to set foot in a hospital, he says.
CareAxis has brought Santaguida back to his Concordia roots – it’s based in Concordia’s District 3, an innovation hub for start-ups.
“I rediscovered Concordia through this relationship,” says Santaguida. “It’s been quite impactful. They’ve provided coaching, training, office space and other resources to help us. I’m incredibly grateful to have them.”