Nura Jabagi, PhD candidate in Business Technology Management at Concordia, published an opinion piece in The Globe and Mail's Report on Business.
Last month Uber sent a letter to the U.S. Securities and Exchange Commission (SEC), petitioning for a rule change that would allow it, and other gig economy players, to issue shares to their workers.
Drawing on her research exploring how gig economy companies can motivate platform workers in the absence of a human supervision, Jabagi argues that even if the SEC acquiesces to a rule change, the effectiveness and value of a driver equity program to Uber as a motivational tool is questionable.
Read the full article in The Globe and Mail's Report on Business.