Market & Consumer Data and Reports
Here we have access to key market research resources containing information on Canadian and international markets, as well as consumer & demographic data.
Name |
Passport by Euromonitor |
| Type | Country market research |
| Brought to you by | Library subscription |
| Contains | Consumer reports for 180+ countries, includes Canada |
| Use tip | Look under "Consumers > lifestyles" for country reports Look under "Search > Search full tree: categories and topics" for detailed reports on consumers in countries |
| Name | Vivintel (formerly Vividata) |
| Type | Statistics |
| Brought to you by | Library subscription |
| Contains | Yearly survey of Canadian consumers |
| Use tip | Formerly PMB Print Measurement Bureau |
| Name |
Census of Canada |
| TypeStatistics | Statistics |
| Brought to you by | Statistics Canada |
| Contains | Select "Data products > Census Profile" to get demographic data for specific places in Canada |
| Use tip | Select "Data products > Census Profile" to get demographic data for specific places in Canada |
| Name | Data From Statistics Canada |
| Type | Statistics |
| Brought to you by | Statistic Canada |
| Contains |
Almost every statistical dataset ever compiled by Statistic Canada avaialble for download |
| Use tip | Some useful searches: household spending; retail trade sales; labour force survey; Neighbourhood income and demographics; family income; NAICS Statistics Click on "Add/remove data" when looking at a data table to toggle data dimensions |
| Name | Simply Analytics Canada |
| Type | Mapping software |
| Contains | Library subscription |
| Brought to you by | Create custom choropleth (colour density) maps of the Canadian Census and household spending data from Statistic Canada |
| Use Tip | The online help of SimplyAnalytics offers many instrictional videos, in additon to the library's youtube tutorial |
