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Course

Start Up Your Online Business

Check Upcoming Dates
Course code
CENT 1200
Duration
30 hours
So, you want to have an online business? Well, before you start, stop and consider what it takes to be successful in that super-competitive space. Think about the knowledge, understanding and skills you’ll need to make it happen. Then ask yourself where you can acquire those skills. The answer, as you might have guessed, is right here. In this short, 10-class course, you’ll get the opportunity to validate your business idea through professional market research. You’ll learn how to develop a focused market offer using one of the many e-business platforms available. Then, as you develop your fledgling e-business, you’ll receive precious feedback and coaching to help you create the best market offer possible.

Note:
This is the first course in the Digital Entrepreneurship Diploma pathway.

Upcoming date(s)

Term
Section
mode
Fees

January 13 – February 12, 2025
Mo We 9:00 – 12:00
Winter
B1
Online
$800.00
Term
winter
Section
B1
mode
Online
Fees
$800.00

Your takeaways

This course is a great way to help you:
• Identify a market opportunity through primary and secondary research and understand the business environment for your chosen product or service;
• Develop a marketing plan: identify products or services, determine pricing, build a distribution plan, and choose appropriate promotional techniques;
• Chart a competitive position within the market;
• Design a business model and determine the economics of the business;
• Choose an appropriate form of business (partnership, corporation, etc.);
• Build an operations plan;
• Apply basic techniques of project management and inventory control.

Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).

Who benefits the most?

• Students pursuing a Diploma in Entrepreneurship.
• Anyone who wants to know what it takes to start a successful e-commerce business, add an online store to an existing business, set up an e-service business or create a content site.
• Anyone who has tried to start their own business only to realize they need professional education and guidance.
• Any employee who wants to broaden their career horizons.
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