SOCIAL MEDIA - STRATEGIES & ROI
Course Code: CEPR 225
This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage.Prerequisite courses
| CEPR 125 | SOCIAL MEDIA - NETWORKS AND CONCEPTS |
Your take-away
This course is a great way to help you:• Use social media research as a strategic tool.
• Define most important social media KPIs;
• Collect and analyze data to expand your social media presence;
• Develop a content strategy and editorial calendar;
• Match social media channels to consumer journey and strategic touchpoints.
• Perform a competitive and internal audit utilizing research to find best practices and recommendations
• Utilize social analytics to measure ROI using platform insights and external research.
Our approach
In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).Who benefits the most?
• Students who completed CEPR 125 and want to continue their studies.• Anyone who wants to learn the fundamentals of social media.
• Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online.
• Public relations professionals who want to broaden their own reach or that of their clients.
• Students moving onward to an academic path in the web world.
• Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
• Small-business owners or association members who manage their own communications.
• Website owners/managers who want to maximize their reach on the web.
Concordia CCE Loyalty Discount
All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:
1) Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;
2) Have completed a language proficiency test (IELTS) at CCE;
3) Have completed a CCE Professional Development Seminar/Workshop.
This discount is based on the information maintained in the Concordia University student information system.
NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.
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