The future is now
President’s Report 2019: The Future is Now earned a bronze from CASE District I in the Marketing and Communications — Annual Reports category.
The publication, a joint effort of University Communications Services (UCS) and University Advancement (UA), covered Concordia’s significant achievements from the 2018 calendar year. It included the Report on Giving section, previously its own publication, which promoted the university’s ongoing $250-million Campaign for Concordia.
Judges evaluated submissions based on originality and creativity, writing, editing and design, among other factors.
President’s Report 2019 aimed to reflect the university’s innovative approach to experiential learning, research and online education, while reinforcing its brand and engaging its donor base.
The report was delivered in English and French to about 6,900 opinion leaders and members of the Concordia community. Its objective was to provoke readers’ interest with clean design and short, compelling headlines and news bites.
It took a veritable village to produce the 56-page report. Contributors included Alan Shepard, former Concordia president; Sami Antaki, executive director of University Communications Services (UCS), Howard Bokser, special projects consultant, Christopher Alleyne, lead creative designer, Veronique Verthuy, brand and studio manager, Sylvain-Jacques Desjardins, director of communications with University Advancement (UA), and Louise Morgan, communications officer (also with UA).
A number of other Concordia writers, photographers, designers and translators lent their skills to the project.
The annual reports from Boston University and the Advent School in Boston took home gold and silver, respectively.