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Entrepreneurship from the inside

JMSB grad Jason Frohlich, president of StimaWELL North America, unlocks the power of ‘intrepreneurship’
March 12, 2020
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By Damon van der Linde


Jason Frohlich Jason Frohlich is the president of StimaWELL North America

Jason Frohlich, BComm 06, has been immersed in entrepreneurship his entire career. After completing his degree at Concordia, he took a job at his family’s business, which teaches English and French to Canadian government employees across the country.

Managing a new e-learning project, he willfully adopted the role of “intrepreneur”  — someone with an entrepreneurial mindset who integrates risk-taking and innovation approaches into an existing company.

Today, Frohlich combines his passion for health and business as president of StimaWELL North America, a company that specializes in medical-grade electrical muscle stimulation devices designed to help people train smarter, recover faster and live a healthier lifestyle.

Why do you call yourself an intrepreneur?

Jason Frohlich: A lot of entrepreneurs get so excited by their ideas and are so passionate that they try to reinvent the wheel. But most of Canada, and especially Quebec, is fuelled by existing small businesses. I’ve started new projects within the family business but had the support structure and access to experienced people who helped guide me. 

What do you enjoy most about being president of StimaWELL North America?

StimaWELL Frohlich trains a client using StimaWELL’s technology.

JM: I’m offering a tool for dealing with pain, reducing tension and training more efficiently, which helps people in their day-to-day lives. It’s really important for me to know that I do something that’s not only lucrative but has a great impact on people.

As a triathlete and marathon runner myself, I also enjoy rubbing shoulders with health professionals and athletes.

How did Concordia influence your career?

Concordia encouraged me to go on [Institute for Co-operative Education] student exchanges to different parts of the world and experience different cultures. My exchanges in Japan and Denmark helped me to be quick on my feet and resilient. That had a huge impact not only on my career but on my life. 

What also helped me were some of the courses that had nothing to do with my international business major, such as religion, anthropology, philosophy and history, which are all passions of mine. Having a well-balanced outlook has proven quite useful in business because it helped me build a more solid foundation of interpersonal relations and my knowledge of the world.

Who most influenced you at Concordia?

My exchange advisor Amanda Holt was amazing because she really helped me decide where I wanted to go based on my interests, which is always a big question for people on exchanges. She was there to support me during these life-changing experiences.

How can someone become a good leader?

To lead, you have to harness the energy of the people around you. You need to be a good person and to me this means having empathy and learning from your mistakes. 

If you have a strong rapport with people, then they’ll support you during your good and bad moments.

What is the biggest mistake you’ve made in your career?

My biggest mistake was to not surround myself with many different types of mentors quickly enough. Entrepreneurs need to accept people’s opinions and have a good balance of logic and emotion. Sometimes we have a little bit too much of one of them.



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