Concordia grad Vincent Leclerc lights up the Super Bowl

The result wowed the live audience and millions of television viewers, just eight months after PixMob was hired by the Montreal Canadiens to illuminate their hometown Bell Centre for yet another unique immersive experience during the 2021 Stanley Cup semi-finals and finals.

“I was happy to see to see our product in Montreal,” Leclerc says. “We built PixMob as an international company from the beginning knowing that we had to be successful abroad to survive. Being called back home after our work with the 2021 Super Bowl and artists like Taylor Swift — that felt good.”

‘Good times’ at Concordia

Leclerc credits his alma mater for helping shape his career: “Attending Concordia was a pivotal moment in my life. I was part of this new program called Computation Arts that was a nice mix of technology and creativity, and it offered a joint major in Computation Arts and Computer Science.

“Merging the two at Concordia with a super smart group of people and amazing professors there was inspiring. That led me to work with Joanna Berzowska [BFA 95, associate professor and former chair of the Department of Design and Computation Arts], who was a huge influence on me.”

Adds Leclerc, who returned to Concordia to teach from 2006 to 2011, “I also really love the mix of cultures at Concordia, something that you don’t see in all universities. Those were good times.”

Today PixMob creates immersive experiences using PixMob technology and involving audiences at all kinds of live events around the world — more than 2,000 different events at last count, from the Sochi Olympics to tours by musical artists like Shawn Mendes and Ariana Grande.

“I’ve always loved working with lights and I’ve always loved seeing people’s reactions in crowds,” Leclerc says. “So it was kind of a no-brainer for me to find ways to invent technologies that would bring people together.”