Now showing on a T-shirt, tote bag or elevator near you
Concordia’s 50th-anniversary branding showcased on Loyola Campus
As Concordia celebrates its 50th anniversary, its bold new visual identity can now be seen around Montreal, as well as the Loyola and Sir George Williams campuses.
Anniversary branding is featured across campus interiors and exteriors, banners on Montreal lamp posts, shuttle bus backs, swag, transit and in media and digital advertisements.
First unveiled during the spring 2024 convocations, the anniversary campaign features a striking 50th-anniversary logo. It uses bright colours and a retro look, combining a stylized amphitheatre with a bisected vinyl record — an homage to music from the 1970s to 2020s — that forms a “C.”
The amphitheatre symbolizes Concordia as a gathering place for ideas and community, while each colour band represents each of the university’s five decades. The logo colour scheme features garnet and gold — the university’s official colours — with shades of orange reminiscent of Montreal’s metro.
University Advancement and University Communications Services led the creation of the new visual identity and slogan, 50 Years: Forever Forward, which captures the lasting impact that Concordia has had on its community and the boundless possibilities for the future.
“Focus groups consisting of Concordia leaders, alumni, students, faculty and staff helped select the 50th visual identity, says Melodie Le Siège, BA 10, manager of Strategic Content, 50th Anniversary, University Advancement.
“Our logo skillfully connects our past, present and future in a vibrant, memorable image,” says Sylvain-Jacques Desjardins, BA 97, director of Advancement Communications and 50th Anniversary.
“I take this opportunity to thank our creative team for developing a logo that reflects the energy and momentum that have propelled Concordia forward over the past five decades.”
Concordians show their pride in their anniversary swag — tote bags, sweatshirts and caps.
The logo is also featured in limited-edition merchandise — hoodies, T-shirts, caps and tote bags — currently on sale at the Concordia Bookstore and online shop.
Le Siège thanks the many campus partners who collaborated on installations, such as Facilities Management, Business Services, Recreation and Athletics, Hospitality Concordia and Campus Safety and Prevention Services.
