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Business grad Line Rivard brings her MBA acumen to her role as agent-general in London

The former investment banker leads a team promoting investment in Quebec
December 9, 2024
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By Adam H. Callaghan


 A woman holding a maroon Concordia University hoodie, smiling joyfully at an outdoor gathering with Quebec-themed decorations and other people in the background. Line Rivard holds up a Concordia University hoodie.

Line Rivard, MBA 87, was semi-retired for 12 years before she was recruited to promote Quebec’s interests abroad as its agent-general in London, United Kingdom.

More than two decades of work in investment banking and finance — as well as years of experience serving on boards of corporations and cultural institutions — made her an ideal candidate in the eyes of the Government of Quebec, which has a strong focus on international business development.

“For high-profile offices in cities like Paris and London, they were seeking people with strong business acumen,” Rivard says, “and eventually I got a call.”

Quebec differs from other Canadian provinces in its dedication to internationalization in that the province has 34 offices around the world. When Rivard took the diplomatic posting in London in November 2021, she headed a team of 23 people, compared to Ontario’s London office of only two. She likens her role to that of an ambassador’s in a smaller embassy, except that an agent-general deals in culture and economics rather than security and defense, among others.

“Quebec wants us to capitalize on our presence and relationships to further our exports,” Rivard explains. That might mean facilitating the export of goods and services, or it might involve helping a company like CGI, which offers IT and business consulting services secure contracts in Rivard’s territory. That territory includes the U.K., Ireland and five Nordic countries.

The Quebec Government Office in London also helps to attract foreign investments to the province. Rivard’s team, for example, had a hand in the partnership between Énergir Development, Quebec’s gas distributor, and Denmark-based biogas company Nature Energy, who will be jointly setting up and running installations in Quebec that will generate biomethane from organic waste, including the agricultural waste from farmland.

“The reason they chose me to run this office is because of my background in business, finance and business development,” Rivard says.

A professional portrait of a woman wearing a gray blazer and black turtleneck, standing in front of the Quebec flag, smiling confidently. Line Rivard, agent-general of Quebec in London | credit: Ministère des Relations internationales et de la Francophonie

A strong finance program and good timing

When she decided to pursue the MBA that led her down her current path, Rivard was drawn to Concordia for its unique fit for her schedule. “I applied to and was accepted to several universities, but I wanted to start in January, and Concordia was the only place that would let me do that,” Rivard laughs.

But she was interested in Concordia in the first place because of its strength in finance, a reputation that helped her get into the banking business afterwards, even if she had to learn the ropes in departments she wasn’t drawn to at first.

“I didn’t manage to get into investment banking right away as I’d wanted, but that had less to do with the school and more to do with the fact that I was female,” Rivard recalls. Indeed, there were times that she was the only woman on her team.

Thankfully, both the gender underrepresentation and the skepticism Rivard faced in a male-dominated field have improved since she started — thanks in part to her efforts and presence.

She was director of BMO Capital Markets for nearly two decades. She has advised organizations including the McCord Stewart Museum and YMCA Quebec, as well as the governor of the Bank of Canada. And Rivard has hired and supported a new generation of leaders.

In 2023, Rivard and the Quebec Government Office in London hosted one of Concordia’s first Women Who LEAD events for female graduates to network and share their personal and professional experiences. The Women Who LEAD program helps empower alumnae around the world to connect through conferences, lectures, webinars and other special events.

“For any university to shine, it is essential to maintain constant links with its alumnae,” Rivard says. “And abroad it is even more beneficial: People are more dispersed, so offering a forum to reconnect, relive happy moments and help spread the word and develop the sense of ownership is a win-win!”



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