Workshop
Transform your Marketing Strategy with AI
Your marketing strategy can blossom when artificial intelligence (AI) takes care of the heavy lifting. In this workshop, participants will explore powerful AI tools and strategies designed to enhance marketing efficiency, optimize campaign performance, and boost customer engagement. The marketing landscape evolves rapidly, but with AI, you can stay ahead of the curve.
Upcoming date(s)
Date(s) & Time
Term
Section
mode
April 8 – 10, 2025
Tu Th 13:00 – 16:00
Regular registration: $525.00 applicable tax
Early registration (before March 18): $472.50 applicable tax
Spring
1E
Online
Term
Spring
Section
1E
mode
Online
Your takeaways
This workshop will help professionals:• Understand the fundamentals of AI and how they’re applied in marketing
• Learn to analyze and leverage data to make more informed marketing decisions
• Hone their marketing strategies by exploring case studies
• Consider ethics and best practices when incorporating AI into marketing
Our approach
Our methodology combines theoretical insights with practical, hands-on exercises. Participants will engage in individual and group activities that include interactive lectures to provide foundational knowledge and context, hands-on exploration of AI tools relevant to marketing, case studies of successful AI implementation in marketing, and group discussions about real-world applications and their ethical implications.In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on.
Who benefits the most?
• Marketing professionals looking to leverage AI to boost their careers• Digital marketers who want to optimize their campaigns through data-driven insights
• Marketing managers and leaders responsible for driving innovation within their teams
• Organizations looking to stay competitive by adopting the latest AI technologies
We’re flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office.
Important details
1) Registration fee includes electronic course materials.2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full.
3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act).
4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you.
Concordia CCE Loyalty Discount
All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:
- Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;
- Have completed a language proficiency test (IELTS) at CCE;
- Have completed a CCE Professional Development Seminar/Workshop.
This discount is based on the information maintained in the Concordia University student information system.
NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.
Your trainer
Tarek RimanPresident and CEO of Riman Agency
Tarek is a seasoned marketing expert and best-selling author. He has taught marketing at prestigious institutions including McGill, Concordia and York University. As the author of seven best-selling marketing books, including The Camino Within, The SEO Way, and We Make Mistakes, Mistakes Make Us, Tarek has made a significant impact in the field of marketing literature. He also serves as a board member at Yes Montreal and is the VP of Marketing and Sales at Carbon R5. Beyond his professional roles, Tarek is the founder of multiple digital platforms, including Riman Art, Inspiring Canadians, and Montreal Tips.