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Great Concordian: Jennison Asuncion, digital accessibility guru

‘I’m on a mission to demystify digital accessibility’
September 25, 2024
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By Ian Harrison, BComm 01


In his role as head of Accessibility Engineering Evangelism at LinkedIn, Jennison manages efforts to shape the company’s approach to accessibility.

Jennison Asuncion, BA 97, MA 01, is a force in the field of digital accessibility whose journey from Montreal to Silicon Valley was motivated by a commitment to drive positive change in the tech industry.

Raised by his single immigrant mother from the Philippines, Asuncion learned the value of determination and perseverance from an early age.

“My mother worked tirelessly as an elementary-school teacher to provide for me and my older sister,” he says. “I remember her waking up at five in the morning to record book chapters and other print material for me on tape.

“There was no handbook to teach her how to raise a blind son — she just figured it out.”

In his role as head of Accessibility Engineering Evangelism at LinkedIn, the San Jose, California, resident manages efforts to shape the company’s approach to accessibility.

His leadership extends beyond technical expertise to encompass global advocacy initiatives aimed at promoting inclusive design practices and fostering a more accessible digital landscape.

A vocal proponent for the rights of individuals with disabilities, Jennison co-founded the annual Global Accessibility Awareness Day (GAAD) in 2012, and in 2022, he played a pivotal role in establishing the GAAD Foundation.

Through these initiatives, he continues to raise awareness about digital accessibility issues on a global scale.

“I’m on a mission to demystify digital accessibility,” says the Great Concordian.

Indeed, Asuncion’s impact transcends corporate boardrooms as he actively engages with communities and policymakers to champion accessibility rights.

This dedication earned him the Queen Elizabeth II Diamond Jubilee Medal in 2012 and kudos from Business Insider as one of the power players shaping the future of LinkedIn. Asuncion was also named Concordia’s 2023 Benoît Pelland Alumnus of the Year.

When you reflect on your time as a Concordia student, what stands out?

Jennison Asuncion: My experiences at Concordia were filled with memorable moments, but a few stand out prominently. Attending classes with Dr. Henry Habib, a revered figure in the Department of Political Science, left an indelible mark on me. His courses on international law and Middle East politics were not only intellectually stimulating but also energizing.

Additionally, spending time in the Department of Education during my master’s studies, engaging with fellow students and envisioning our post-graduation paths remain cherished memories.

What are some of the factors that have enabled your success?

JA: Many factors have contributed to my professional journey. I’ve always trusted my instincts and been willing to take calculated risks. Transitioning from e-learning development to project management and eventually to accessibility was a leap of faith, but one that ultimately proved rewarding.

Another thing is networking. That’s really played a crucial role for me over the years. Actively participating in volunteer activities, attending events and forging connections have opened doors and facilitated collaborations throughout my career that I never could have imagined.

What advice do you have for students who may want to follow in your footsteps?

JA: Most importantly, prioritize your interests and passions over external expectations. My decision to pivot from computer science to political science, for example, was driven by a desire for fulfillment rather than conformity. I’ve never regretted it.

Secondly, seek guidance from professionals in your desired field. Go out and look for mentors because they can provide valuable insights and alternative pathways to achieve success.

How does it feel to be a Great Concordian?

JA: I was just gobsmacked to get the news. I have so many amazing memories of Concordia, so it’s a true honour.

I’ve always been very grateful, not only for the quality education I received but also for the inclusive and welcoming environment I was offered as a person with a disability. Whenever someone asks me where I studied, I’m always proud to tell them that I went to Concordia University in Montreal.

Take pride in our Great Concordians!



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