DATES
Sessions 1 (hybrid): March 29, 2025 — 9:00 a.m. to 3:00 p.m.
Session 3 (hybrid): March 30, 2025 — 9:00 a.m. to 3:00 p.m.
ESG Fundamentals for Communication and Marketing Professionals
Micro-certificate
This program equips communications and marketing leaders with the necessary tools to actively engage in their organizations’ ESG journey so that it can be properly conveyed to their desired audiences. Participants will learn how corporate responsibility is evolving, the big ideological shifts shaping the ESG space, how to navigate greenwashing, greenhushing and the anti-ESG conversation, and trends in ESG reporting and disclosure.
Who this certificate is for
- Corporate communications and marketing managers, directors and VPs with a minimum of 5 years’ experience and basic knowledge of ESG
- Communications and marketing consultants who work with agencies
- Anyone exposed to EGS practices within their organization, who wants to deepen their understanding of the risks and solutions to greenwashing
- Professionals actively trying to navigate ESG imperatives
- Professionals working to examine and expand their employers’ ESG strategy
Key takeaways
In this program, you’ll:
- Participate in ESG strategy and decision-making by acquiring the foundational knowledge required to bring a strategic MarComm lens to ESG efforts
- Safeguard reputations by gaining the latest tools to proactively flag, identify and counsel against greenwashing risks in your organization’s MarComm campaigns and materials
- Build trust and credibility with your audiences by learning how to meet and exceed stakeholder expectations for clarity and transparency
- Develop a framework to navigate tough questions
- Advance courageous ESG communications strategies
Program structure
- Two in-person sessions
- Each session will have times allotted for networking and discussion
- Each session includes a culminating, interactive exercise that allows participants to apply session learnings into a practical work context
To ensure everyone has an equal opportunity to contribute to the discussion, we ask that participants complete assigned reading prior to class.
LANGUAGE
English
LOCATION
For the in-person sessions: Toronto (the exact address is to be confirmed)
FEE
Package of 5 courses: $6,300 CAD (+taxes) - 10% rebate
1 course: $1,400 CAD (+taxes)
Get preferred rates by signing up for all of our 5 micro-certificates in sustainability. Employers can also unlock preferred rates by registering three or more members of their organization. Contact our program manager to explore our packages.
Instructor
Our experienced instructors are leaders and innovators in their field.
Jessie Sitnick
Senior leader in ESG communications
Jessie is a passionate, purpose-driven strategic communications executive with deep expertise in sustainable finance, ESG, and climate communications. She is the inaugural VP external for The Natural Step, Canada’s solution space for a strong and inclusive economy that thrives within nature’s limits. Previously, Jessie was a Senior vice president of corporate and public affairs at Argyle/Believeco: Partners. She led a talented team serving clients across multiple sectors and industries (finance, tech, real estate and the built environment). She established the firm’s Sustainable Value portfolio, supporting businesses, NGOs, governments, and academic experts in their work to bring climate and sustainable economy solutions to bear.
FAQ
To enhance participants’ learning experience, the programs have in-person sessions to facilitate interactive group exercises, to get live feedback from instructors, and to build connections through networking. Before each micro-certificate's first session, there will be a 30-minute introduction period allowing participants to connect with instructors and fellow classmates.
Students must actively participate in all sessions to earn their certificate. To emphasize our skill-focused approach, we intentionally omitted a formal evaluation process to prioritize hands-on learning and real-world application.
Prior to each session, participants should allocate one to two hours for pre-reading. This will ensure they are fully prepared for hands-on class activities.
Each micro-certificate was intentionally scheduled on a different date to allow participants to register for as many as they wish.
Yes, the John Molson Executive Centre will provide you with a certificate for each program you complete.
