Caroline Roux

My primary area of research explores how thinking about resource scarcity affect consumers’ cognitions, judgment, and behaviour. I previously held the Concordia University Research Chair in Psychology of Resource Scarcity (2018-2023)

I was awarded research grants from the Social Sciences and Humanities Research Council of Canada and the Fonds Québécois de la Recherche sur la Société et la Culture. I also was the recipient of the 2017 Petro-Canada Young Innovator Award in the Strategic Research Cluster "The Person and Society," and of the 2019 Dean’s Award for Distinguished Scholarship – Emerging Scholar. My research has been published in top marketing journals and I routinely presents and organizes symposiums at major international marketing conferences. In addition, I co-organized the 2022 SCP boutique conference "Paucity in the Midst of Opulence: How Scarcity, Luxury, and Inequality Impact Consumer Behavior."

I teach and coordinates Marketing Communications (MARK 453) and I coach a competition course (COMM 499) at the undergraduate level. I also have (co-)taught research methods courses at the graduate level. I was awarded the 2018 Dean’s Awards for Excellence in teaching, the 2019 President's Excellence in Teaching Award for New Teacher, and the 2020 Alumni Award for Innovative Teaching.

I received my PhD in Marketing from Northwestern University’s Kellogg School of Management. I also was a PhD candidate in Marketing at McGill university, and I hold an MSc in Marketing from HEC Montréal and a BBA in Marketing from the Université du Québec à Trois-Rivières.

Education

• PhD, Marketing, Northwestern University
• PhD candidate, Marketing, McGill University
• MSc, Marketing, HEC Montréal
• BBA, Marketing, Université du Québec à Trois-Rivières

Areas of expertise

• Resource Scarcity
• Pro-social Behavior

View Caroline Roux's CV