Darlene Walsh, PhD
Thesis supervisor Accepting inquiries
- Chair and Associate Professor, Marketing
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Supervised program: Marketing (MSc)
Contact information
Biography
Darlene Walsh explores how individual differences, situational contexts, and marketing strategies shape consumer behaviours, with an emphasis on behaviours that require self-regulation. Her interest in this area of study stems from a desire to discover innovative ways to help consumers make choices that can lead to better outcomes, from adopting healthier habits to taking actions to address climate change. This pursuit is important for both theory and practice, contributing to the well-being of both consumers and society. While her current emphasis lies in understanding self-regulation through experimental research, she is open to exploring other avenues of study within the same methodological approach.
Education
Ph.D. in Management
Rotman School of Management, University of Toronto
Honours B.Sc. with High Distinction in Psychology and Economics
University of Toronto
Research Interests
Consumer behaviour
Self-control and well-being
Goals and motivation
Branding
Decision making
Selected Journal Articles
Kwon, O, Walsh, D., & Kim, H. (2018). The (dis)advantage of friendship on information search and satisfaction. Canadian Journal of Administrative Sciences, 36(3), 291-4.
Walsh, D., Mantonakis, A. & Joordens, S. (2015). Is “getting started” one way for people to overcome the depletion effect? Canadian Journal of Administrative Sciences, 32 (1), 47-57.
Walsh, D. (2014). Attenuating depletion using goal priming. Journal of Consumer Psychology, 24 (4), 497-505.
Walsh, D. (2014). Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks? Journal of Consumer Marketing, 31 (2), 126-32.
Selected Funding
External Grants
Insight Grant (Individual Grant), Social Sciences and Humanities Research Council of Canada (2015-20)
Transformative Consumer Research (Individual Grant), Association for Consumer Research Grant (2011)
Teaching
Graduate Courses
Fundamentals of Behavioural Marketing (ADMI 8302), Concordia University
Undergraduate Courses
Consumer Behaviour (MARK 305), Concordia University