Basmah Ali, MSc

Pronouns: She/Her

Lecturer, Management

Research areas: Strategy - Management

Contact information

Email:

basmah.ali@concordia.ca

Biography

Profile:

A talent and career development expert with over 20 years of extensive experience across the GCC in areas of talent and career counseling & coaching, youth employment programs, career assessment centers, nationalization initiatives, learning & development, onboarding and professional development programs, and business partnerships.

As a Career Development and Counseling Specialist, I have established and managed several university career centers and various student employment programs, including internships, full-time jobs, volunteering and on-campus work. Furthermore, as a Talent Development and Management Consultant, I facilitated and presented bilingual workshops and courses on change management, corporate culture alignment, professional skills and team building for UAE government bodies and blue chip clients. I also assisted in delivering management development center programs for employees assessment (utilizing ManagementPro, Profiles XT, MBTI, 15FQ , OIP ).

I am certified by the BPS on Level A & B in Psychometric Testing, as a coach by the Centre for Coaching in UK, as an assessment facilitator for The Myers-Briggs Type Indicator (MBTI) personality assessment, and as an Educational and Vocational Guidance Counselor (EVGP), plus much more.

Expertise:

- Career Counseling and Coaching

- Nationalization & Onboarding programs

- Training, Learning & Development

- Professional development programs

- Professional Coaching and Mentoring

- Psychometric and Personality Assessments (Aptitude tests, Personality Dimensions, Myers-Briggs Type Indicator (MBTI), Behavioral Styles Profile, 15FQ , Occupational Personality Profile (OPP), Jung Type Indicator (JTI), Occupational Interest Profile (OIP),...)

- Women and Youth Leadership Development & Empowerment

- Stakeholders relationship development and management.

Education & Training:

2001: Master of Science in Management: Specialized in Strategy Management

John Molson School of Business, Concordia University, Canada (AACSB Accredited)

2023: edX Verified Certificate for The Future of Work: Preparing for Disruption

2022: Stanford Center for Health Education

Positive Psychology and Well-Being: The Psychological, Biological, and Social Aspects of Happiness

2021: Korn Ferry

Certificate in Emotional Intelligence

2017: Educational & Vocational Guidance Practitioner, Counselor Education/School Counseling and Guidance Services

International Association for Educational & Vocational Guidance (IAEVG)International Association for Educational & Vocational Guidance (IAEVG)

2010: British Psychological Society Certificates of Competence in Occupational Testing/Assessment Levels A & B

Arabian Assessment & Development Centre (AADC)

2008: Certificate in Coaching (Accredited by Middlesex University)

Centre for Coaching, UK

Teaching activities

Sept 2016 - Dec 2016: Taught Comm-210 (9 credits)
Sept 2023 - Dec 2023: Taught Comm-210 (6 credits)
Sept 2024 - Dec 2024: Taught Comm-227 (3 credits)
Jan 2025 - April 2025: Taught Comm-227 (6 credits)

Participation activities

2025: Member of the EDIB and Career Pathways Committee inJMSB

The role of the committee is to promote equity, diversity,inclusion, and belonging within the JMSB community, review the procedures andpolicies in place at JMSB and recommend new policies, changes to existingpractices or policies as well as training and education to our community, witha commitment to continuous improvement.

Publications

Turcotte, Marie-France & Ali, Basmah, ‘The Case of a BrokenPartnership’. In Bruijn, Theo J.N.M.and Arnold Tukker (eds.), Partnership and Leadership - Building Alliancesfor a Sustainable Future, Kluwer Academic Publishers, Dordrecht, 2002

Research activities

Turcotte, MF., Ali, B. (2002). Lessons from a Broken Partnership. In: de Bruijn, T.J.N.M., Tukker, A. (eds) Partnership and Leadership. Eco-Efficiency in Industry and Science, vol 8. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-2545-3_13