Hamid Shirdastian
- Part-time professor, Marketing
Are you the profile owner?
Sign in to editResearch areas: Big data analytics, Brand sentiment, Retailing performance, Location-based advertising, New product development, Sharing economy, Cloud marketing
Contact information
Availability:
Biography
Hamid Shirdastian is a part-time faculty member at the JMSB, Concordia University. He is a Ph.D. candidate of Business Administration (Marketing specialization) and a big data analytics researcher in marketing. He investigates how the immense amount of real-time and retrospective data can contribute to marketing theories and practices. His goal is to identify different approaches and conditions under which the well-being of consumers, brands, and society at large are aligned. He intends to draw his research questions from everyday life observations. Given the applied nature of digital marketing, he believes that academic research in the field of digital marketing should have implications for real challenges that marketers and consumers are facing in the big data era.
As an instructor, he thinks his job has five pillars: to help students find their own strong motives to learn, to suggest appropriate questions for inquiry and practice, to promote an inclusive learning community within the class, to provide guidance and feedback, and to commit continues improvement. To this end, his learner-centric teaching philosophy focus on engagement, innovation, and impact which are the three core elements of AACSB standards as well.
Hamid's work has been published in the International Journal of Information Management, International Journal of Business Environment, among others. He has also presented his research at the Academy of Marketing Science, Marketing Science, American Marketing Association, and RBIRS conferences. Hamid has also served as an ad-hoc reviewer for the Journal of Business Research, International Journal of Information Management, and Journal of Consumer Behaviour, and recognized as an outstanding reviewer for the first two journals. Additionally, he has reviewed papers for the conferences of AMA, AMS, RBIRS, and ASAC. He holds an undergraduate degree in Metallurgical and Materials Engineering, and MBA from Iran.
Teaching activities
COMM223/MARK201
MARKETING MANAGEMENT I / INTRODUCTION TO MARKETING (Face-to-Face and Remote)
MBA661
COMMUNITY SERVICE INITIATIVE
Supervisor:
1. Developing a Marketing and Communications Plan for Kiwanis Club Lakeshore, QC, Canada
2. Developing a Marketing and Communications Plan for Pacem School, Vermont, USA
3. Market Study for Qitaf, Palestine as a client of the Trade facilitation office (TFO), Canada
4. Developing a marketing and communications plan for Giant Steps School, Montreal, Canada