Tarek Mady, PhD

Prior to joining the Marketing Department at the John Molson School of Business in 2014, Dr. Mady held various academic and administrative appointments at the American University in Dubai (AUD), Alexandria University (Egypt), Graduate School of Business of the Arab Academy for Science and Technology (Egypt), and Old Dominion University (United States). His teaching interests include international marketing/business, marketing management, and services marketing.

Dr. Mady's research interests include international marketing strategy, emerging markets, the effect of globalization on consumer behavior, and attitudes toward the marketing function. His work has been published in several journals and conference proceedings including: Journal of Global Marketing, Journal of Consumer Behaviour, International Journal of Advertising, Journal of International Consumer Marketing, Journal of Business & Industrial Marketing, Proceedings of the Academy of Marketing Science (AMS) Annual Conference, and Proceedings of the Society for Marketing Advances (SMA) Annual Conference. He has also co-authored a book chapter for the Routledge Companion to the Future of Marketing.

His honors include the AUD Business Students Association (BSA) Best Marketing Professor Award, AUD President’s Award for Teaching Excellence, AUD Provost’s Award for Outstanding Research, and Fellowships at both the Annual American Marketing Association (AMA) Sheth Foundation Doctoral Consortium and Society for Marketing Advances (SMA) Doctoral Consortium. He is also the recipient of the “Best-in-Track” Paper Award in Consumer Behavior at the 2009 Annual Academy of Marketing Science Conference and "Best Student Paper" Award in Marketing Strategy Track at the 2002 Society for Marketing Advances Annual Conference.

Education

• Ph.D. in Business Administration (Marketing), Old Dominion University
• M.Sc. in Finance, Louisiana State University
• B.Sc. in Business Administration, Alexandria University (Egypt)

Areas of expertise

• Cross-cultural consumer behavior
• International marketing
• Marketing strategy
• Attitudes towards marketing

Selected refereed journal articles

Mady, M. Tawfik, Tarek T. Mady, and Sarah T. Mady (2014), “Procurement Performance and Manufacturer-Supplier Relationships: A Multivariate Analysis in Kuwaiti Manufacturing Companies.” Journal of Business & Industrial Marketing, 29(5), pp. 417-426.

Mady, Tarek T., Helene Cherrier, Dennis Lee, and Kaleel Rahman (2011), “Can Sentiment towards Advertising Explain Materialism and Vanity in the Globalization Era? Evidence from Dubai.” Journal of Global Marketing, 24(5), pp. 453-472.

Mady, Tarek T. (2011), “Consumer Sentiment towards Marketing: Should We Care about Consumer Alienation and Readiness to Use Technology?” Journal of Consumer Behaviour, 10(4), pp. 192-204.

Mady, Tarek T. (2011), “Does it pay to be first? A Cross-National Comparison of Mature and Emerging Market Consumer Attitudes toward Pioneer and Follower Brands.” Journal of International Consumer Marketing, 23(3/4), pp. 276-296.

Cherrier, Helene, Tarek T. Mady, and Sarah Mady (2010), “Global or Glocalized Consumers? An Analysis of Consumers Living the Globalizing City of Dubai.” Journal of Euromarketing, 19(4), pp. 200-226.

Karande, Kiran, F. Mark Case, and Tarek T. Mady (2008), “When Does a Candidate’s Inconsistency Matter to The Voter? An Experimental Investigation.” International Journal of Advertising, 27(1), pp. 37-65.

Chapters

Mady, Tarek T., Ajay Manrai, and Lalita Manrai (2013), “Process-Based Marketing Management,” In Routledge Companion Series to the Future of Marketing, L. Moutinho, E. Bigné, and A. Manrai, eds. Routledge.

Refereed conference proceedings and presentations

Mady, Tarek T., Sara Kamal, and Mahmood Pedram, “Can Globalization Explain Attitudes towards Advertising in an Emerging Market? Evidence from Dubai.” International Conference in Marketing (Indian Institute of Management – Lacknow, 12-14 January, 2012)

Mady, Tarek T., Helene Cherrier, Dennis Lee, and Kaleel Rahman (2009), “From Sentiment towards Advertising to Materialism and Vanity: An Assessment from the Middle Eastern Perspective.” The Academy of Marketing Science (AMS) Annual Conference (Baltimore, MD., May 20-23, 2009). Winner, Best in Consumer Behavior Track Paper Award.

Mady, Tarek T. and Hosein Gharavi, “Sentiment towards Marketing: The Impact of Consumer Alienation and Readiness to Embrace New Technologies.” The Academy of Marketing Science (AMS) Annual Conference (Coral Gables, FL. May 23-26, 2007).

Mady, Tarek T., “First-Mover Advantage: A Cross-National Comparison of Mature and Emerging Market Consumers’ Attitudes towards Pioneer and Follower Brands.” The Academy of Marketing Science (AMS) Annual Conference (San Antonio, TX. May 24-27, 2006).

Karande, Kiran, F. Mark Case, and Tarek T. Mady, “The Effects of a Candidate's Inconsistency on Voter Response to Ads: A Model – Abstract." Society for Marketing Advances (SMA) Annual Conference (New Orleans, LA. Nov. 4-8, 2003).

Mady, Tarek T., “First Mover Advantage, Where We Are and Where We Need to Go.” Society for Marketing Advances (SMA) Annual Conference (St. Pete Beach, Fl. Nov. 12-16, 2002). Winner, Best Student Paper Award in Marketing Strategy Track