What can I do with a degree in marketing?
Where to work - Industries to consider
Marketing is concerned with the identification and assessment of consumer and industrial market needs and the development of effective marketing programs to meet those needs. Marketing careers are found in all types of industries including: manufacturing, wholesale and retail, transportation, insurance, hospitality, pharmaceutical and health care, government and nonprofit organizations.
What you need - Skills required
- Analyze and Interpret Data
- Adaptable and flexible
- Ability to Influence, Negotiate and Persuade
- Creative and Innovative; able to think outside the box
- Conduct and Apply Results of Consumer Research
- Research skills
- Knowledge of Effective and Innovative Marketing Strategies
- Results-oriented
- Understanding of Consumer Needs
- Communication, Interpersonal and Presentation skills
- Aptitude for selling
- Entrepreneurial spirit
- Leadership and Team building skills
What to do - Occupations to explore
- Account Representative
- Advertising / media sales
- Event Planner / Coordinator
- Comparison / Mystery Shopper
- Consumer Affairs
- Customer Service Manager/ Client Relations
- Distribution / Retail/ Merchandising Manager
- Fundraiser
- International Marketer
- Internet / E-Marketing Specialist
- Writer / Editor
- Marketing Consultant / Planner
- Market Researcher / Analyst
- Brand Manager
- Risk management
- Merchandise / Brand/ Product Manager
- Pharmaceutical Sales
- Promotions Director
- Public Relations and Communications
- Publisher
- Purchasing Agent/ Buyer
- Real Estate Agent
- Retail Manager
- Sales Manager / Representative
- Manager
- Management Trainee
- Product Specialist
- Recruitment
- Copywriter
- Underwriter
Resources - Key websites
- Canadian Marketing Association: the-cma.org
- Association of Internet Marketing & Sales: aimscanada.com
- Canadian Advertising Research Foundation: carf.ca
- Advertising Standards Canada: adstandards.com
- Marketing News Online: ama.org
- The Canadian Institute of Marketing: professionalmarketer.ca
- Strategy: The Canadian Marketing Report: strategymag.com
- PROMO: Promotional Marketing Magazine: promomagazine.com
- Retail Council of Canada: retailcouncil.org
- Canadian Association of Marketing Research Organizations: mria-arim.ca
- Sales and Marketing:
- Communications:
- Marketing Magazine: marketingmag.ca
