Department of Marketing
Chair
DARLENE WALSH, PhD University of Toronto; Associate Professor
Location
Note
For the complete list of faculty members, please consult the Department website.
Department Objectives
The Marketing Department seeks to cultivate in each student the skills and perspectives essential for effective and responsible marketing. Emphasis is on creating marketing strategies and plans based on a thorough understanding of consumer and industrial buying behavior.
The Department is committed to fostering a dynamic entrepreneurial orientation together with an appreciation of the essence, importance, and potential power of marketing.