Marketing
This 15-credit elective group is available to students registered in undergraduate programs outside the John Molson School of Business. Students choosing this elective group have the opportunity to add a business-oriented marketing component to their arts, science, engineering, or fine arts degrees.
Credits required: 15
9 credits:
| MARK 2013 | Introduction to Marketing |
| MARK 3023 | Marketing Research |
| MARK 3053 | Consumer Behaviour |
6 credits chosen from:
| MARK 4513 | Marketing of Services |
| MARK 4523 | e‑Marketing |
| MARK 4533 | Marketing Communications |
| MARK 4543 | Personal Selling |
| MARK 4603 | Integrated Marketing Communications Practicum |
| MARK 4633 | Retailing |
| MARK 4853 | Business‑to‑Business Marketing |
| MARK 4863 | Product Strategy and Innovation |
NOTES:
- Students are responsible for verifying prerequisite requirements associated with some courses.
- This 15-credit elective group is available to students registered in undergraduate programs outside of the John Molson School of Business. Students choosing this elective group have the opportunity to add a business-oriented management component to their arts, science, engineering, or fine arts degrees.
- Since non‑business students can only register for a maximum of 30 credits within the John Molson School of Business, students registered in the Minor in Business Studies cannot register for this elective group.
