Program type
Major, Minor
Marketing (BComm)
Primary campus
Sir George Williams (SGW)
Duration
3 to 4 years
Start term
Fall, Winter
Experiential learning
Co-op
Why study Marketing?
Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.
During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:
- Examine current marketing theories and practices
- Identify the information needed to tackle marketing problems
- Develop an ability to adapt to constantly changing marketing environments
- Hone your communication and personal-selling skills
- Learn to analyze market metrics and other types of marketing data
John Molson School of Business’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.
Program highlights
- A highly customizable degree based on students’ specific interests
- Participate in the highly engaged student-led John Molson Marketing Association
Special funding for out-of-province students
Up to $4000 for undergraduate programs.
Program structure
Program options
A Bachelor of Commerce degree takes a minimum of three or four years (90 – 120 credits) of full-time study, depending on your academic background. All John Molson School of Business students follow a core business curriculum coupled with a John Molson School of Business major, which may be combined with a minor in another discipline or any combination of elective courses that interest them.
- Core business courses (48 credits)
- Marketing major courses (24 credits)
- Electives (18 credits) which may include a business minor (12 credits)
A Minor in Marketing (12 credits) is only available to John Molson School of Business students already in the program. A minor will fulfil the 12 elective credits in your BComm and complement your major field of study.
Courses
Co-op program
The Co-op program gives you the chance to complete paid work terms that last 12 to 16 weeks. Work terms make it possible for you to:
- Plan and organize events
- Conduct marketing research, project development and analysis
- Participate in fundraising campaigns
- Review merchandising trends
- Create public relations strategies and perform related tasks
United States students: A U.S. Federal Student Aid-eligible version of this program is offered. This version meets all U.S. regulations (such as no co-operative education or e-courses) for eligible programs.
Admission criteria
Minimum cut-off averages and course requirements
- Quebec CEGEP: 27 overall, 26.5 math
- Pre-university:
- Average of 26.5 from Calculus 1 and Linear Algebra
- Applicants are eligible for admission once they have completed at least one of these two math courses. The other must be completed during the first year at Concordia.
- Strongly recommended that applicants complete both courses at CEGEP
- Professional/technical:
- Those completing a technical DEC in a business-related field may be eligible for admission.
- Students who have completed Calculus I and/or Linear Algebra must achieve an average of 26.5 in mathematics.
- Student without Calculus 1 or Linear Algebra, must have achieved a minimum of 75% in Secondary 5 Math (SN, TS or MATH 536). Your high school transcripts must be included with your application. If admitted, you will be required to complete all missing prerequisite courses as elective credits at John Molson.
- Additional information for CEGEP applicants
- Pre-university:
- High School: B overall, B in math
- One math from Pre-Calculus, Calculus, or equivalent
- Canadian curricula course requirements
- Accepted international qualifications
- ACT or SAT is not required
- AP exams are not required but may qualify you for advanced standing
- International Baccalaureate (IB) diploma: 29 overall, 4 HL or 5 SL math
- Accepted math: Applications and Interpretations HL, Analysis and Approaches SL or HL
- Baccalauréat français: 13 overall, 13 in math
- Required courses:
- Première : Spécialité mathématiques
- Terminale : Mathématiques complémentaires (Spécialité mathématiques recommended)
- Additional information for Baccalauréat français applicants
- Required courses:
- British system of education (GCE):
- A-levels: At least two A-level exams CC, C in math or
- AS-levels: At least 4 AS-level exams with equivalent results or
- BTEC: Level 3 Diploma or Extended Diploma in a related subject area with equivalent results
- Students without A-level math may be admissible based on AS-level or iGCSE/GCSE/O-Level exam results. Students should include all their exam results from iGCSE (or equivalent) onwards to support their application.
- Additional information for British System of Education (GCE) applicants
- University transfers (internal): 2.7 overall, 2.7 in math
- ECON 201, ECON 203 (or have exemptions)
- MATH 208 and MATH 209 (or have exemptions)
- Additional information on Internal Degree Transfer
- University transfer (external): B- overall, B- in math
- Courses in the disciplines of Calculus and Linear Algebra
Minimum cut-off averages should be used as indicators. The cut-off data may change depending on the applicant pool. Applicants who meet the stated minimum requirements are not guaranteed admission to these programs.
Application deadlines
FALL TERM
March 1 is the deadline to apply for fall term entry. International students are encouraged to apply by February 1 to allow sufficient time for CAQ and study permit application processing.
WINTER
November 1 is the deadline to apply for winter term entry. International students are encouraged to apply by September 1 to allow sufficient time for CAQ and study permit application processing.
Not all programs are available for winter term entry. Please check program availability for the term, before you start your application.
We reserve the right to close admission to a program at any time after the official deadline without prior notice.
Student story
Justino Donovan
Major in Business Technology Management Major in Marketing
Justino Dovovan's double major meant he completed two
Co-op internships in different fields, providing valuable training.
Bianca Morello
Major in Marketing
Concordia gave me the work ethic and organizational skills I needed for law school.
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